There were plenty of signs of something big on the horizon even before Google actually made their Panda and Penguin algorithm updates. If you weren’t paying attention we certainly can’t blame you, what with how Google has behaved in the past. All of that is in the past, though, and there are a bunch of problems that have been previously ignored by businesses that you need to take care of.
There are no definitive lines in this scenario, though–the best you can do is try to make a good guess and hope for the best. On-page SEO is one of the murkiest areas of all, especially when you’re trying to figure out how to keep Google happy. There are all sorts of opinions about this online. So make sure that you are sure of whatever advice it is that you are thinking of taking.
You need to understand that Google will build a site link profile for each of your websites. In addition to other things, Google keeps information like when your page was made and where your link resides. Not just that but things like page updates, reciprocity and how many links exist on every page (which is quite important) are tracked as well. Your site link profile will also contain information about your links, like if they are text or image based and where they have been located. With the Google Penguin update, Google can tell if you paid for any backlinks too. It is important to know what Google knows about your pages. This is about your knowing what kind of intelligence information they have about you. It is important that you use the following information as soon as you can. Long tail searches, such as those with four words or more, are very common on search engines today. So make sure that at least three words are always used (never less) when building your website material. Another very interesting data point is over 60% of all search queries are not for exact match. More than likely you would have never seen this unless you had done PPC research to find it out. Therefore, using exact match is probably not your best choice in most cases. When it all comes down to it, long tail keywords are the best way to go in most cases.
Here is something that you’re probably tired of hearing about but it still deserves your attention. Relevancy is the one attribute that you must have in all your business marketing and advertising. If you can get this right, you’ll earn plenty of points with everyone you come across. More than any other group. your audience needs to be really important to you. Really great content that is valuable and relevant as well as easily scanned and read will help endear you quite a bit to your niche. Getting ahead here isn’t about having any sort of super special knowledge, it is about having the right knowledge and some sort of common sense. Perhaps those with a lot of experience are usually the worst when it comes to assuming people know more about what is being discussed than they really do know. commission infusions can be intimidating for a lot of people if they have never done it in their business, and it cannot be learned quickly and executed with authority.
That is one possible area for causing confusion with those who do not possess the fine details about the topic being discussed.
In fact, today’s discussion will be on topics that will not give you all the necessary background about them. If you are new, then you can safely assume anything you read will only be a glimpse into the subject. So it would be a good idea to discover more on your own before you launch a complete campaign. The veterans of search marketing at Google will be the least fazed by Penguin algorithm changes. This is because they have been through updates before now like the Panda updates. Search marketers who are experienced understand that all they have to do is figure out what the algorithm is searching for and then do that.